About

Why, after men have spent more money on clothes than in any period in history, are there fewer well-dressed men than at any time before?

If dressing well were simply a matter of donning the latest designer duds or owning an expensive wardrobe, there should be an abundance of well-heeled swells cavorting about.

Learning how to dress well is much easier than you probably understand. The real challenge lies in being able to acquire the right information personalized for you and you alone. And that’s exactly what the BeSpeak App does – it helps you create a personal profile based on your unique physical characteristics from which it then mentors you in the ideal selection and coordination of your clothes.

Dressing well rests on two pillars - proportion and color. Unlike fashion which is obliged to change each season, the body’s proportions - your face’s shape, your neck’s height, or your shoulder’s width - remain fairly constant over time.

As for color, one of the most important functions of clothes is to lead the viewer’s eye towards your face, your most visible and expressive body part. The colors you surround your face with should work to enliven and illuminate it, rather than dampen or distract from it.

With the caliber of sales help in decline and most of what passes for style expertise little more than opinion, you need a new kind of fashion dialogue where your benchmark physical traits direct the conversation.

Teaming up with BeSpeak personalized styling technology allows you to access on-the-spot feedback for prospective new purchases or alternative outfit co-ordinations.

BeSpeak also takes the guess work out of gift buying by matching prospective gifts to the intended recipient’s profile.

BeSpeak does not seek to mechanize your dressing habits but to inform them. The boundaries established by the BeSpeak expert system in those colors, patterns, and shapes that uniquely coordinate with each person’s profile frame, and thus elevate, the user’s expression of taste. BeSpeak’s initial focus is formal business dress, i.e. suit, tie and dress shirt, as well as business casual i.e., sport jacket, shirt, and trouser.

The BeSpeak App evaluates garments individually and within an outfit by grading each selection from one to ten, where ten is the best. An explanation accompanies each award thus serving as a competitive roadmap for improvement.

Wishing you a very BeSpeak “You Look Mahvelous” pilgrimage.